Balenciaga has climbed above Gucci to be named the hottest brand in the world. According to the latest instalment of the Lyst Index - the fashion search platform’s quarterly report.
Creative director Demna Gvasalia continues to design products that drive the fashion narrative online which has resulted in its further success.
Article: Balenciaga replaces Gucci as world's hottest fashion brand
Balenciaga replaces Gucci as world's hottest fashion brand
Along with Balenciaga, other big scorers included Virgil Abloh's Off-White™.
Head over to Business of Fashion to see the rankings, and refresh your memory of how they all did in the last index.
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